About

BREG creates unique Slovenian-inspired graphic designs to celebrate the amazing country that is Slovenia.

We offer Slovenia themed t-shirts, hoodies and other products featuring designs that combine iconic elements of Slovenian landscape, Slovene language, Slovenian culture and Slovene cuisine.

Who is BREG?

BREG was founded by Sam Baldwin, a British author, writer and lover of Slovenia, who, after living in five countries across three continents, came to settle in Slovenia. Unable to find any interesting Slovenia-flavoured t-shirts, other than clichéd tourist tat, he decided to create his own line. The inspiration for the designs has come from more than a decade of travelling around the country he now calls home.

Sam Baldwin is the author of the travel-memoir ‘Dormice & Moonshine: Falling for Slovenia’ (released Spring 2024), which explores his adventures of travelling around Slovenia, and eventually moving to the country and renovating a former sausage-curing cabin on the side of a Slovenian mountain. You can sign up to be notified upon its release here.

You can buy BREG products via the online shop or - if you are lucky enough to be in Slovenia - from selected outlets around the country. Visit the Buy BREG Designs page for more info.